Ready . Set . Launch

Digital Marketing Workshops 2015

Culver City, Los Angeles  .  Hilton Doubletree

October 29, 2015

NC2 Digital Marketing Consultants LLC.

Learn Digital Marketing From Industry Professionals

with real world experience in building strategies using the latest tools and techniques in online marketing today.

Narvela Cook

Digital Marketing
Strategist

NC2 Digital Marketing
Consultants LLC.

Corey Rose

SEO/PPC Specialist

LocalFameMedia

Laura Tate

Writer, Editor,
Social Media Strategist

CrackerjackScribe.com

Why Do I Need to Attend?

 

This is a highly insightful digital marketing workshop that will equip you with everything you need to know to develop comprehensive and  integrated online marketing campaigns that will promote your brands awareness and products/services to the people who really matter, the ones that will become not just your lifelong customers but ambassadors for your brand. 

 

Who Should Attend?
 
  • Small to medium business owner and employees wanting to grow their business

  • Individual working within larger companies, perhaps in the marketing department.

  • Social media managers

  • Corporate employees in partnering departments being integrated into social media roles

  • Anyone looking to improve their business online

 

What Areas of Digital Marketing
Will I Learn?

 

DIGITAL MARKETING ORIENTATION

  • What is Digital Marketing?

  • Why Digital Marketing is so important?

  • Elements of Digital Marketing

PRINCIPLES AND TACTICS OF DIGITAL MARKETING 

  • Goal setting

  • Creating integrated Digital Marketing Plan

  • Inbound Marketing

  • Content Mapping

  • Building Target Market Personas

  • Impact analysis of SEO, SEM and SMM and the digital marketing campaign

YOUR BUSINESS WEBSITE

  • Importance of having a professional business website

  • Must haves features and functionalities in business website

SEARCH ENGINE OPTIMIZATION – SEO/SEM

  • What is SEO?

  • Importance of SEO

  • SEO methodology

  • Building a Keyword List

  • SEM, ONLINE ADVERTISING (Google, Facebook, Other publishers)

  • What’s SEM?

  • Concept of PPC and CPM advertising

  • Contextual advertising with Google

  • Display Advertising with Facebook

  • Online advertising with publishers other than Google and Facebook

  • Ad Publishing through Google AdWords

SOCIAL MEDIA MARKETING – FACEBOOK, LINKEDIN, TWITTER

  • Facebook, Google+ Page, its importance

  • Content placement and management on Facebook, Google+ Timeline

  • Ways to build and hook-up Facebook, Google+ fan base

  • Facebook Insights

  • Use of twitter in SMM

EMAIL MARKETING

  • What is email marketing?

  • Why you need email marketing?

  • How to integrated it into your digital marketing mix?

  • Email marketing tools

ANALYTICS

  • What are analytics?

  • Why you need tracking?

  • What to track?

  • Introduction to using Google Analytics

 

Only 40 seats available

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