FREE Digital Marketing Workshop 2020

(FOR SMALL BUSINESSES)

Inland Valley News Conference Center

2009 Porterfield Way, Venue C, Upland, CA 91786

6:00pm - 8:00pm

February 27, 2020

DIGITAL MARKETING CONSULTANTS

Your business card is your ticket to this informative event that will change the way you market your business!

Digital Marketing | Small Business Workshop

Why Do I Need to Attend?

 

This is a highly insightful digital marketing workshop that will equip you with everything you need to know to develop comprehensive and integrated online marketing campaigns that will promote your brand's awareness and products/services to the people who really matter, the ones that will become not just your lifelong customers but ambassadors for your brand

 

Who Should Attend?
 
  • Small to medium business owner and employees wanting to grow their business

  • Individuals working within larger companies, perhaps in the marketing department.

  • Social media managers

  • Corporate employees in partnering departments being integrated into social media roles

  • Anyone looking to improve their business online

 

What Areas of Digital Marketing
Will I Learn?

 

DIGITAL MARKETING ORIENTATION

  • What is Digital Marketing?

  • Why Digital Marketing is so important?

  • Elements of Digital Marketing

PRINCIPLES AND TACTICS OF DIGITAL MARKETING 

  • Goal setting

  • Creating an integrated Digital Marketing Plan

  • Content Marketing

  • Building Target Market Personas

  • Impact analysis of SEO, SEM, and SMM, and the digital marketing campaign

YOUR BUSINESS WEBSITE

  • Importance of having a professional business website

  • Must-haves features and functionalities in business website

SEARCH ENGINE OPTIMIZATION SEO/SEM

  • What is SEO?

  • Importance of SEO

  • SEO methodology

  • Building a Keyword List

  • SEM, ONLINE ADVERTISING (Google, Facebook)

  • What’s SEM?

  • Concept of PPC and CPM advertising

  • Display Advertising with Facebook

  • Online advertising with publishers other than Google and Facebook

  • Ad Publishing through Google Ads

SOCIAL MEDIA MARKETING – FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER

  • Content placement and management

  • Ways to build and hook-up fan base

  • Facebook Insights

VIDEO MARKETING

  • Youtube

  • Facebook

  • Influencers

EMAIL MARKETING

  • What is email marketing?

  • Why you need email marketing?

  • How to integrate it into your digital marketing mix?

  • Email marketing tools

MOBILE MARKETING

  • Local Marketing

ANALYTICS

  • What is analytics?

  • Why you need tracking?

  • What to track?

  • Google Analytics?

Reputation Management

  • Online Reputation Management

Narvela Cook

Digital Marketing
Consultant & Strategist

NC2 Digital Marketing
Consultants LLC.

Jeffrey Halili

Marketing & Advertising

Thryv

Title. Double click me.